The ConCast

Back To Basics – Deciphering Gen Alpha

Siliconeer Season 8 Episode 2

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0:00 | 5:36

They were supposed to be the “screeniac” generation: glued to iPads, rotting their brains on TikTok, destined for a Wall-E future. Instead, Gen Alpha is buying CDs, demanding dumb phones, and commanding over $100 billion in spending power before most of them can even drive. Vansh Gupta breaks down why the biggest bet in consumer culture is on the youngest players in the game.

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